Beyond Wishful Thinking: Integrating Consumer Preferences in the Assessment of Dietary Recommendations

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Beyond Wishful Thinking: Integrating Consumer Preferences in the Assessment of Dietary Recommendations

Convenience, taste, and prices are the main determinants of food choices. Complying with dietary recommendations therefore imposes a "taste cost" on consumers, potentially hindering adoption of those recommendations. The study presents and applies a new methodology, based on economic theory, to quantify this taste cost and assess the health and welfare effects of different dietary recommendatio...

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Wishful Thinking

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Wishful Thinking

An experiment tested whether and in what circumstances people are more likely to believe an event simply because it makes them better off. Subjects observed a financial asset’s historical price chart, and received both an accuracy bonus for predicting the price at some future point, and an unconditional award that was either increasing or decreasing in this price. Despite incentives for hedging...

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Wishful Thinking? Inside the Black Box of Exposure Assessment.

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ژورنال

عنوان ژورنال: PLOS ONE

سال: 2016

ISSN: 1932-6203

DOI: 10.1371/journal.pone.0158453